Relating Vision Characteristics to Organizational Performance: A Model

How visions, core to visionary leadership, impact organizational performance is poorly understood. Most research into vision-based leadership has not taken into account the quality of the vision. Based on the literature, a research model is proposed to guide future investigations into the link between vision and organizational performance. This generic model is expressed both graphically and as propositions. It proposes that vision attributes of brevity, clarity, abstractness, challenge, future orientation, stability, and desirability, plus content relating to sales, employees, customers and leadership, can directly affect performance. Indirect effects on performanc e are mediated by five realization factors and three intervening variables.